Remove Cost Per Thousand Remove CPL Remove Intent-based Leads Remove Marketing Leads
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How to Eliminate Waste in Your B2B Lead Generation Efforts

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The three lead gen methods we reviewed are often measured by two common calculations: CPM (Cost Per Thousand Impressions). CPC (Cost Per Click). The Major Problem with CPM Lead Generation. That means that marketers are knowingly pouring 99.96% of their CPM budgets down the drain.