Cost per Lead, PPC, SEO and SQO - B2B Marketing Zone

How to Build a Paid Media Strategy in a Down Economy

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JANUARY 18, 2023

Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary.

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Making Sense of Marketing Acronyms: Part 1

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MAY 8, 2023

LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. If you made $2, but spent 1, you have a ROAS of 2x.

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B2B Marketing Zone

How to Build a Paid Media Strategy in a Down Economy

Making Sense of Marketing Acronyms: Part 1

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