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Cost per Lead

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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. There are a number of options available if you’re interested in purchasing content syndication leads. It can work, but not in a vacuum.”

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