ActiveDEMAND

OCTOBER 21, 2019

Businesses spent a lot of money to generate leads they hope will convert to sales opportunities. But, sales are not always the result. At some point, no one can account for those leads. Closed-loop marketing is tracking and analyzing your marketing activities to know which activities lead to the best ROI.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Lead Liaison

DECEMBER 26, 2018

To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be the most important decision you make.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Your method of generating leads.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59