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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. Define your target market and buyer personas.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. This is especially important in a B2B context.

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Complete Guide to B2B Marketing

Directive Agency

Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Reach out to 15 influencers that you identify on Followerwonk or … via Twitter DM. SWOT Analysis. Check all keywords CPC.