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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. Just try to explain CRM software to your grandmother. So why does this matter?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions.