Do B2B Marketers Really Lag Behind B2C Marketers?
KoMarketing Associates
FEBRUARY 12, 2019
Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. Just try to explain CRM software to your grandmother. So why does this matter?
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