41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). Cost-per-click (CPC).
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