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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

Forrester Research suggests that “most search marketers track an array of metrics. Marketers rely on a multitude of systems to manage their daily operations, with some organizations using 50-100 tools each day. Brief: Evaluate Your Search Marketing Programs , August 2016 Forrester Report. Assessing the Challenges.