How to Promote Your Content Using Paid, Earned & Owned Media
Hubspot
AUGUST 13, 2014
The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com.
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