How to Promote Your Content Using Paid, Earned & Owned Media
Hubspot
AUGUST 13, 2014
Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. The day after it was published, 20% of the total website visitors downloaded the ebook. Influencer Outreach. Syndication.
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