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Marketer of The Month Podcast- EPISODE 085: Building and Measuring Success in SaaS With a Buyer Centric Model

Outgrow

OCTOBER 10, 2022

About our guest: TJ Macke is the SVP of Strategy at Sapper Consulting , where he manages go-to-market initiatives, with a focus on developing new products and partnerships. And for this month we are going to interview TJ Macke, who is the SVP of Strategy at Sapper Consulting. Welcome to the Marketer Of The Month blog! .

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

JULY 16, 2018

The incorrect assumption that buyers behave in an economists’ definition of rationality is particularly more prevalent among non-marketing colleagues in a B2B environment. One will never be blamed for this assumption. Certainty – We make decisions that are least likely to be terrible. Nobody ever got fired for hiring IBM.

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