Set the Record Straight: Marketing Automation vs. Email Programs
NuSpark Consulting
JULY 17, 2010
Most systems integrate well with SalesForce.com, but also others. Many MA systems track pay-per-click campaigns, and thus can correlate quality leads, website behavior, and keyword entrances. Many MA systems track pay-per-click campaigns, and thus can correlate quality leads, website behavior, and keyword entrances.
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