Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short. This is measured against POS performance.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Computer Market Research

JULY 10, 2017

Manufacturers that successfully influence partners to invest in their offering—only to provide a couple of case studies, product/pricing information, a hand full of leads, 10 co-branded emails and a pat on the back—fail to acknowledge the reality of the situation. Partners don’t understand value of your products. Collateral sheets.

Work Management 79

Work Management Marketing Management Advertising Agencies Advertising Channels 79

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84