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SEPTEMBER 1, 2022

According to HubSpot , customer marketing is the art of marketing to your existing customers (rather than to new potential customers). First off, it’s important to understand Eugene Schwartz’s five stages of customer awareness, from his classic ( and expensive ) copywriting book, “Breakthrough Advertising.” Cost per lead (CPL).

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

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APRIL 4, 2018

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Common tool used: Marketo. . #4:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

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APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . As a copywriter, she now focuses specifically on product positioning and messaging. . Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Jami is the Senior Manager of Content Strategy at HubSpot. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. As a copywriter, she now focuses specifically on product positioning and messaging. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. Jami is the Senior Manager of Content Strategy at HubSpot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91