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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

This will help you decide how your organisation wants to differentiate themselves from them later on. What differentiates their offering: How are they unique? Focus on four aspects: Their ability to conceive and design: What technical resources do they have (patents, copyrights, technical staff, etc.)? Conclusion.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Resources, assets, and capabilities: How many patents and copyrights do they have? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Resources, assets, and capabilities: How many patents and copyrights do they have? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding.