41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Overall conversion rates are not very meaningful. . David Hoos.
Let's personalize your content