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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Buyers used to rely on marketing for product information because even though they knew the information would be biased, detailed product information was scarce and difficult to obtain. People ignore — or do what they can to avoid — most marketing messages because they no longer need them.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Improving homepage conversions with product messaging (Trello). Reducing form length to increase conversions (InsightSquared).

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. com , wiki.