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What Determines Success for B2B in the Online World?

EMagine B2B Blog

SEO and PPC are fine for increasing traffic. Without a good conversion rate optimization strategy, your visitors will flail around your site. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.