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Account-based marketing not working? Try these 4 fixes.

Rollworks

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. Only 0.75%?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Influencer marketing. Sales enablement. Joe Pulizzi.