Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. CVR (Conversion Rate) The percentage of people who take a desired action (such as making a purchase) on your website or landing page.
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