Remove Contingency Planning Remove Pricing Remove RFP Remove Studies
article thumbnail

New Healthcare Marketing Research: What Content Types Move Healthcare Buyers

Content Standard

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Demonstrate Strong ROI in Your Case Studies This will be the easiest application for most vendors.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

The firm sells this service as packages carefully priced for this niche market. For one target segment, family-owned restaurants, they use the same strategy as the bookkeeping service, and they sell their consulting services as part of a fixed-price monthly package. Download The Marketing Planning Guide.