Content Resources Sales Qualified Opportunity SQO 
DealSignal
OCTOBER 4, 2021
What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers. Just like marketing, sales has very limited resources, mainly measured as selling time. What sales wants and needs to do justifiably, is to work and close real deals—not vet through hundreds of “leads.”
DealSignal
OCTOBER 4, 2021
What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers. Just like marketing, sales has very limited resources, mainly measured as selling time. What sales wants and needs to do justifiably, is to work and close real deals—not vet through hundreds of “leads.”
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about? This white paper aims to change that perception of them.
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