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What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved? In late June, Instagram launched IGTV, its longform video platform.

iProspect 149
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What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved? In late June, Instagram launched IGTV, its longform video platform.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. You know why you need content. What kinds of content types should you create? Create intentional content. Does the content type you’ve chosen speak to your buyer personas? We can do better!