How to Do ABM Without an ABM Tool- Part II
Heinz Marketing
NOVEMBER 26, 2021
Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Industry Classification Code (NAICS or SIC). Industry Keywords.
Let's personalize your content