Customer Experience Matrix

JULY 22, 2010

Email marketing is another obvious adjacent space. Again, there was already one transaction: Silverpop/Vtrenz in 2007. The potential margins from marketing automation probably look relatively attractive to email vendors. Finally, we come to Web marketing companies. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The content on this Weblog is available for your informational and non-commercial use only.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40