Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Again, there was already one transaction: Silverpop/Vtrenz in 2007. These include content management systems ( Autonomy Interwoven , EMC Documentum , OpenText , etc.) A couple of smaller Web content management firms ( Marqui , SiteCore ) have already moved towards marketing automation.
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