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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Again, there was already one transaction: Silverpop/Vtrenz in 2007. These include content management systems ( Autonomy Interwoven , EMC Documentum , OpenText , etc.) A couple of smaller Web content management firms ( Marqui , SiteCore ) have already moved towards marketing automation.

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Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ).

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The content on this Weblog is available for your informational and non-commercial use only.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.

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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

These include Web application servers like IBM Websphere , Web development tools like Adobe Dreamweaver , and Web content management tools like Vignette. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics.