The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A/B Testing vs. Multivariate Testing. The result?
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