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The Lead Generation Strategy Guide

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Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers.