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The Lead Generation Strategy Guide

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Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. CRMs help marketers and salespeople track sales from the very first touchpoint with a prospect, all the way to the final sale.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. CRMs help marketers and salespeople track sales from the very first touchpoint with a prospect, all the way to the final sale.