Valasys

JANUARY 2, 2020

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. Signals are the recognizable attributes about a person or about their context at the time of a particular auction.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ron Sela Consulting | Growth Marketing Advisor. . . Dustin Tysick. Mandy McEwen.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121