LeanData

JULY 2, 2020

For far too long, businesses have struggled with marketing and approached the process the wrong way, using outdated reporting methods that produced unreliable information. But, thanks to our golden age of technology and transparency, we now have a solution for strategic business growth: marketing attribution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

chiefmartech

AUGUST 5, 2019

Applying Data Science and Analytics in Marketing , by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. Come learn how a Framework for Lean Surveillance Marketing could change the game. 8 SESSIONS ON DATA & ANALYTICS.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . It’s not just AI driving the growth and adoption of marketing automation, either.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. This includes cross-channel, multi-touch and multi-wave campaigns. Target customers.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117