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APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

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APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). S ophia's LinkedIn | B2B SaaS Consultant. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). S ophia’s LinkedIn | B2B SaaS Consultant.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91