We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
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SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back. Imagine a future like this: 1.
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