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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches. They choose a strategy that combines elements of both approaches.

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Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches. They choose a strategy that combines elements of both approaches.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? That frustrated Mark Osuna Senn as he browsed online publications, so he decided to create a solution.

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Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.