Ledger Bennett

MARCH 7, 2022

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contingency Planning 52

Hinge Marketing

JANUARY 31, 2022

The firm sells this service as packages carefully priced for this niche market. Their third service line is operational business consulting. Here they use a differentiated marketing strategy. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

The firm sells this service as packages carefully priced for this niche market. Their third service line is operational business consulting. Here they use a differentiated marketing strategy. Different target markets, different marketing approaches — each tailored to the needs and preferences of that target market.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Hinge Marketing

SEPTEMBER 11, 2017

It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96