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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.