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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Remember, content attracts prospects, and content nurtures leads into sales. How to score leads.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Remember, content attracts prospects, and content nurtures leads into sales. How to score leads.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing.

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Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.