How the metaverse will transform the future of B2B marketing
Tomorrow People
OCTOBER 3, 2022
First, the technologies we typically associate with the metaverse have matured. B2B organisations, in comparison, have been largely reluctant to embrace the metaverse. Before the internet, focus groups and interviews could only be held at physical venues. So what’s behind the recent metaverse hype, and is it warranted?
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