How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. For example, set a firm flight date and a baseline for comparison to ensure you’re operating in an environment that gives you a clear POV into what’s working. What about referrals?
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