Companies, P2P and Storytelling - B2B Marketing Zone

Content Marketing for Engineers

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer

Peer-to-peer Work Management Content Marketing Marketing Management

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

OCTOBER 8, 2019

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. They buy because of the company’s innovation and, yes, marketing. B2B marketers need the ability to understand these problems and articulate solutions. Okay, but consumer marketing is a lot bigger.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

B2B Marketing Zone

Content Marketing for Engineers

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webinars

Stay Connected