CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
LEADership
JUNE 26, 2014
’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.” Let marketing be the glue, not the barrier. We want to throw out all that is old, but why?
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