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Content + Intent Data: Informing Content Based on Interest

Content4Demand

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? In theory, a progressive company could use intent data to facilitate personalization at scale. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization.

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The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. What do you do first when researching a company?

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The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. What do you do first when researching a company?

article thumbnail

The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. What do you do first when researching a company?

article thumbnail

The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. What do you do first when researching a company?

article thumbnail

The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. What do you do first when researching a company?

article thumbnail

The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. What do you do first when researching a company?