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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. Tech stacks are large. And large enterprises have 650.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Please bear in mind, each role I describe below differs from company to company and from industry to industry. Are you managing social media channels?

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. The good thing is, marketing automation is here to help you make data management more bearable. A successful data strategy consists of de-duplication, cleansing, and appending.

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What is Revenue Operations and How Does it Fit in Modern Business?

Zoominfo

The field of revenue operations has become critical for today’s insight-driven sales and marketing teams, responsible for everything from technology strategy and data quality to project management and KPIs. ” Scott Sutton, VP of RevOps, ZoomInfo What is the Role of RevOps Managers? Manage the tech stack.