Companies, Database Marketing, De-duplication and Training

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Train and motivate them well. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

Troubleshooting your B2B marketing data problems

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication

De-duplication B2B Marketing Work Management Marketing Management

B2B Marketing Zone

6 thorny data problems that Vex B2B marketers, and how to solve them

Troubleshooting your B2B marketing data problems

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