Marketing Automation Trends for 2010
JANUARY 12, 2010
Renewed focus on data quality. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that ? (4) Kevin Joyce , CMO, Market2Lead.