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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.