Remove Cold Calling Remove Forrester Remove Longwood Remove Research
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research.