Remove Cold Calling Remove Event Marketing Remove Lead Management Remove SIC
article thumbnail

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Firmographics.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Firmographics.