markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Firmographics.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. An effective B2B marketer knows and understands that every prospect needs nurturing to some degree. Firmographics.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48