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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Eventually I ended up at a cloud software company in the Bay Area, and over time I got bored with demand gen because it’s just “rinse and repeat” when something works. That’s just insane.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Eventually I ended up at a cloud software company in the Bay Area, and over time I got bored with demand gen because it’s just “rinse and repeat” when something works. That’s just insane.

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article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Eventually I ended up at a cloud software company in the Bay Area, and over time I got bored with demand gen because it’s just “rinse and repeat” when something works. That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Eventually I ended up at a cloud software company in the Bay Area, and over time I got bored with demand gen because it’s just “rinse and repeat” when something works. That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Eventually I ended up at a cloud software company in the Bay Area, and over time I got bored with demand gen because it’s just “rinse and repeat” when something works. That’s just insane.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. For example, here's an inbound link to our co-founder Dharmesh's blog.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. SMB Video Marketing Guide (Vidyard). The HubSpot Blog.

Startups 148